3

Beach House, Bloom
(Sub Pop, 2012)

All photos by Beach House
Design by Brian Roettinger


I went full fanboy on this album when it came out. I got the CD. I got a poster. I got a window sticker. Granted, the last two items were impulse buys at the register of AKA Music on 2nd Street in Philadelphia, but yeah. I got some gear.

What I did not get, though, was the vinyl release. I’m not so into new vinyl to actually seek it, but if it finds me at the right price, then maybe I’ll pop on it.

Dedicated fans who bought some of the first copies of Bloom from the band’s concert merch table were treated with a glow-in-the-dark version of the LP. This edition was limited to 250 copies, and have since resold on eBay for three digits prices. One is current up on buy-it-now for $333.00, which is about what they were going for shortly after the release. I’m not sure if the market has cooled since then, but there don’t seem to be any others up on eBay at the moment.

So I was a little bummed at missing out on the glow-in-the-dark vinyl, but then I discovered, not long afterwards, that the white spots on the standard issue CD cover glow in the dark as well. I must have been looking over the notes before bed one night. When I put it aside to turn off the light, the white spots defied the darkness by glowing green. I don’t think I’ve been so happy to see something glow in the dark since I was about 11 years old, I’ll tell you. I couldn’t quite capture it on camera for you, but yeah. the spots glow.

Brian Roettinger designed the album packaging. I’m not sure if he came up with the glow idea, but still a swell design on his part. Mr. Roettinger has also designed album art for Mark Ronson, Selena Gomez, Jay-Z, and St. Vincent. Here he is talking to a guy with messy hair about his life and career and getting a “Germs Burn” to boot:

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